1% for the planet – Forests without Frontiers

Here at Locate we believe it’s of vital importance to understand the impact of our work on the planet and to continually look at how we can make sure our processes contribute towards a sustainable production industry for the future.

We’ve recently started introduced a voluntary “1% for the planet” scheme. This gives our clients the opportunity, if they wish, to donate 1% of their budget towards sustainability and climate change initiatives. Over the last 3 months, we’ve managed to raise enough funds to plant 1,500 trees in Romania’s Carpathian Mountains, through “Forests without Frontiers” (FWF) reforestation project in November (www.forestswithoutfrontiers.org).

FWF set out with a vision to “help create bio-diverse nature havens, working in collaboration with local partners and NGOs, planting new trees and restoring wild nature on land that will be fully dedicated to conservation and protected for future generations.”

In the first week of November this year, FWF were able to plant a total of 15,000 trees over 3 hectares in Romania’s Carpathian Mountains with their partner Carpathia (www.carpathia.org), employing 30 local people to carry out the work.

This is an amazing first step towards their goal of planting 50,000 trees by Spring 2020. As a result of the success of this initial stage of the project, they’ve implemented a new target of planting 1 million trees by 2025, in support of the Campaign for Nature (www.campaignfornature.org), which aims to protect 30% of the planet by 2030.

We were thrilled to be part of this amazing initiative and would like to thank all of our clients who made this possible.

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It was great to see AdGreen launch their Carbon Calculator last week. We’re thrilled to have been part of the process in helping to develop the tool as we feel that the sooner it becomes commonplace that the UK production industry measures and reduces their carbon emissions on shoots, the better. 

As AdGreen explains:

The Carbon Calculator allows you to work out the carbon footprint of your motion, stills and audio advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.

Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams (‘contributors’) to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents (‘reviewers’) to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.”

To learn more and start using the carbon calculator, visit:
https://weareadgreen.org/carbon-calculator

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