AdNet Zero Bulletin

Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. They published a report last year setting out its call to action in a five point plan.

For COP26 they are running a global summit on Wednesday and Thursday this week where you can hear advertising colleagues from all over the world discuss how our industry can play its role in tackling the climate emergency including discussions around the B-Corp movement, the issue of Greenwashing as well as techniques for measuring and reducing carbon emissions in production. The event is free to sign up for and will be broadcast live from STV’s studios in Glasgow during COP26 and hosted by Ad Net Zero. 

“ The goal of the Summit is to help equip every advertising professional, from brands, agencies, media owners and tech platforms, to understand the role they can play day-to-day to support the global efforts to shift to a more sustainable way of living and working.”

Seb Munden, Chair, Ad Net Zero;
EVP & General Manager, Unilever UK & Ireland

https://www.eventbrite.co.uk/e/ad-net-zero-global-summit-tickets-163474997117

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It was great to see AdGreen launch their Carbon Calculator last week. We’re thrilled to have been part of the process in helping to develop the tool as we feel that the sooner it becomes commonplace that the UK production industry measures and reduces their carbon emissions on shoots, the better. 

As AdGreen explains:

The Carbon Calculator allows you to work out the carbon footprint of your motion, stills and audio advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.

Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams (‘contributors’) to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents (‘reviewers’) to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.”

To learn more and start using the carbon calculator, visit:
https://weareadgreen.org/carbon-calculator

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