Behind the Scenes with…a location owner

“We basically live on a film set!” Jen, owner of Location 604

Jen’s property is one of our favourite locations and has been featured on our location library since the early days of Locate Productions. Having hosted many shoots at her unique property in Bromley, South East London, we thought we’d find out a bit more from Jen about what it’s like to hire out your house for shoots.

When did you first realise you could hire out your house as a location?

I just read it in a magazine! It sounded like fun, so thought I would give it a go.

Do you remember the first shoot that you hosted at your house?

The first shoot was for an Italian fashion magazine. And then shortly after, the same photographer wanted a location for a Vanity Fair magazine shoot. He phoned me up and said ‘I really like your location but I can’t tell you who the talent is’ so I was quite excited! I was looking at who was flying into London on that date, and found out that Robert Redford was due to fly in. I said to my sister ‘perhaps it’s Robert Redford’ and she said ‘if it is, I’m coming round!’ Of course they didn’t say anything about who it was, but when everyone arrived the call sheet was on the table – I was a little disappointed to read it wasn’t Robert Redford, but a shoot with Macaulay Culkin and his siblings, entitled ‘Hollywood Brothers’. It was my son’s favourite film though, so he was dumbstruck!

What’s your favourite kind of shoot?

The best ones are the adverts where they’ve got a big crew and a location manager and you know they will look after everything themselves – so you can just sit back and let them get on with it. I love that. Everyone’s good fun, so I love all of it really, but those ones are the best – I like it when you’ve got a massive crew indoors!

Shoot for Walkers Crisps at Jen’s house.
Walkers/AMV BBDO/Kevin Thomas

Do you witness the shoots in progress?

It depends – you have to gauge it. Sometimes I just sit in my son’s room, which is out of bounds to crew, and if they want me they’ll come and find me. But most of the time they don’t mind you being involved and chatting to them. Sometimes I’m very involved, which is fun.

Have you ever featured in shoots yourself?

No, not yet…I’m working on that one!

How many shoots do you average per month?

At the beginning of last year it went crazy, we were probably having around one a fortnight – 2-3 shoots per month. Then it levelled off a bit. But last year I probably hosted about 35 shoots. I had 5 enquiry emails on one single day once!

It seems like you really enjoy hosting shoots?

Oh I do!

How about the most memorable adverts? Have you had any fun celebrity encounters?

The funniest celebrity just recently was Leigh Francis. He was so nice. Nothing like the character he plays. It was for his new show ‘Keith Lemon in the USA’. He’s really nice, so quiet! He was chatting with the crew and everyone, you have a bit of a laugh with him and then he puts his outfit on and he’s Keith Lemon. The prosthetics too, were just amazing…he was suddenly Taylor Swift!

How about celebs you’d like to meet? George Clooney?!

Funny you should say that – quite a few years ago I was at work and missed a call from Locate but had a voice message explaining you’d had an enquiry about an advert for George Clooney and a bank. I thought ‘Oh my God, it’s George Clooney, at last!’ And then, two hours later, I had another call to say they were shooting the advert elsewhere. So close, I could have cried!

Shoot for Fila at Jen’s house.
Too Hot x Fila/Tom Emmerson/Joseph Prince

What are the best things about hosting shoots? 

Meeting people, chatting with them. I hosted an editorial shoot with Cheryl Cole and that was really weird! It was a photoshoot for Wonderland magazine and she had the whole entourage – the hairdresser, the make-up, we even had Fabergé jewels here with bodyguards, the whole lot! Cheryl was really, really nice, I sat there for two hours chatting with her and then my niece came round to meet her and then we got told off for chatting – she had to go off to the X Factor!

What advice would you give to homeowners wanting to do what you do?

Well, you’ve got to be very chilled and laid back and you’ve got to let them use the whole house. You need to let people come in, do what they want, go where they want – if you’re going be a bit fussy over it, then I don’t think you should do it. They’re here to do a job and you’ve got to let them do it to the best of their ability.

Your property is one of the more ‘out there’ locations we have on our location library in terms of décor – your location really seems to inspire people.

That’s why we’ve kept it like that, I know it’s a bit sad, but in the twenty years we’ve been here we haven’t changed much. I mean, I want a new kitchen but everyone says oh no, don’t – we like it!

Have you seen the production industry change in the time you’ve been involved as a location owner?

One thing I’ve noticed lately in photography and film shoots is that some people are going back to proper film from digital. It’s been a long time since I’ve had the film cases in the rubbish, but I’m starting to find them again!

Are you inspired to hire out your property as a shoot location?

Register with our location library here.


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Job Purpose:

Locate Productions is one of the UK’s leading service production companies, producing stills and moving image content in the UK and abroad. Established in London in 2005, the company works with some of the world’s leading brands, producing campaigns such as This Girl Can, NHS at 70, HSBC Premier and Jaguar XE.

Consisting of a dedicated team of producers, location scouts and managers, Locate Productions are experts in providing a high level, cost-effective production that is aligned to a strong business ethic of high standards, impartiality, sustainability and fairness.

As part of their expansion plans, Locate Productions are looking to recruit a Commercial Director to join their small, dynamic team and help attract new business. 


  • Working closely with the business owners and Head of Production to develop the company’s short, mid and long-term commercial strategy according to company goals and objectives to drive and accelerate growth. You will be set targets and your performance assessed on the achievement of this growth
  • To carry out analysis and help create and deliver detailed business plans on commercial opportunities such as business development and international growth
  • Develop strategies to identify and acquire new clients globally and drive new business, specifically targeting creative advertising agencies and commercial brand marketing sectors
  • Collaborate and co-ordinate with in-house teams such as International Production, Creative Hub, Production Services and Locations in generating new leads and building on existing contacts
  • Monitor and analyse the performance of the company’s commercial activities 
  • Support the wider company in maintaining the high standards of service across all sectors.


  • Demonstrated senior commercial experience working within the creative industries, ideally with a background in ad-agencies or brand marketing
  • In-depth understanding and proven track record of developing and executing winning commercial strategies
  • Experience of managing a prospect through the whole sales process from lead identification and outreach all the way through to signed contract and onboarding
  • Proven success in a comparable targeted role, including an existing network of relevant contacts to be able to hit the ground running.

Key Skills:

  • Excellent organisational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Commercially-minded, with strong analytical skills and a strategic approach to tasks
  • Solution-orientated, with an entrepreneurial attitude
  • Experience of international travel, ideally involving trade shows and industry events
  • Strong understanding of the media production process both in the UK and globally
  • Solid knowledge of marketing trends and strategies along with performance reporting and financial/budgeting processes
  • A desire to be part of a close-knit team within a company that values its staff and adheres to a strong set of beliefs and principles.

Job Details:

  • A full-time role, predominately based in the London office but with flexibility over working hours and place of work
  • International travel (post-COVID)
  • 25 days paid holiday in addition to bank holidays
  • Competitive salary, dependant on experience
  • Basic plus performance bonus salary structure
  • Potential performance-related equity options

Application Process:

Please send a CV and covering letter to titled ‘CD Position’. 

Please get this to us as soon as possible as this is a position which is immediately available. 

Our communications will be in the strictest confidence; please ensure you outline your availability and expected salary. 

Second-round interviews will see candidates pitching a proposal based on a set topic. 

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