Land Rover Defender 2,000,00021st December 2015
Land Rover UK staged a London takeover recently to celebrate the production of the 2 millionth Defender! We worked with FP Creative scouting providing equipment hire, crew hire and location management for the special day’s shoot.
‘Launched to wide acclaim in 1948 the original 4×4 has become a British icon. 67 years on, its legacy remains strong.’
All proceeds from its auction at Bonhams on December 16th were donated to Land Rover’s charity partners. To coincide with this landmark milestone they also held a competition to win a free Land Rover Experience Day.
The story follows a taxi to its destination as Defender Fever takes over the capital. See if you can spot the many visual references in the video below.
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