Making of…the new Ford Raptor campaign

The new Ford Ranger Raptor is the toughest, highest performing version of Ford’s best pick-up. And Locate had the privilege of seeing its explosive action up close and personal, producing the new campaign shoot in Austria’s Erzberg mine.

Producer Alex Hill knew when he took on the campaign brief from agency GTB – “make this epic” – that he was in for an extraordinary experience. After location research in northern Europe, including the UK and Slovenia, Locate pinpointed the perfect backdrop for Ford’s ambitious project: the Erzberg mine – a working iron ore mine in central Austria, known for its tough terrain and hosting the Enduro motorbike race.

Working in partnership with Location Austria, we teamed up with local legend Ernst Vogl and set about putting together the best team of individuals to make our shoot happen. Austrian Autocross champion Klaus Trondl was drafted in with his buggies for the ATV scene, and as fortune would have it the husband of the PR Manager at the mine rode a Harley Davidson so he got his crew together to help us with the opening sequence.

Director Loren Colson used his years of experience to pull in Casper Leaver of Top Gear fame, and Paul Swift – arguably the best precision driver the UK has ever seen.

We needed something big though, we needed to blow up the mountain.

Every day at the mine the workers conducted a controlled explosion across approx. 50m of the site. We knew if we could find out where that was and plan around it we could use it for the film. For the shot we needed, the team at the mine went above and beyond and blew up over 300m across three levels – an explosion unprecedented even for them.

There was no room for error to create that end sequence, logistically, technically and cinematically – on all levels any mistake would have cost us the shot. Loren and Casper worked together, using their expertise to ensure we could film the final scene without risking any lives, splicing two shots together to create the final result.

It’s a dream brief – go and have fun, make something EPIC. But the very nature of a brief like this presents production challenges for any experienced team. How do you capture the adrenaline-fuelled action that the client has requested whilst maintaining the level of professionalism and safety that the industry demands? It was a constant push and pull – pushing to get the most out of everybody, but pulling back when ambitions were stretched just that little bit too far.

Safety issues also carry with them high levels of stress for a shoot’s producer – between vehicles ragging around at high speed on an ore hillside with sheer drops, and shooting on a live mine with daily explosions, producer Alex Hill’s experience was crucial to keeping things running smoothly.

 

For all the stresses and danger, the results are spectacular. The team at GTB and Content Haus have made something quite incredible, and we were privileged to work with them to bring their ideas to life.

At Locate, these are the shoots we love best – the shoots that embody our core values of partnership, camaraderie, quality and adventure. The shoots that push us to the limits, and bring our creative ideas to life. It was a pleasure working with you Ford Raptor – an experience we won’t forget!

Take a look at the final campaign video below:

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Job Purpose:

Locate Productions is one of the UK’s leading service production companies, producing stills and moving image content in the UK and abroad. Established in London in 2005, the company works with some of the world’s leading brands, producing campaigns such as This Girl Can, NHS at 70, HSBC Premier and Jaguar XE.

Consisting of a dedicated team of producers, location scouts and managers, Locate Productions are experts in providing a high level, cost-effective production that is aligned to a strong business ethic of high standards, impartiality, sustainability and fairness.

As part of their expansion plans, Locate Productions are looking to recruit a Commercial Director to join their small, dynamic team and help attract new business. 

Responsibilities:

  • Working closely with the business owners and Head of Production to develop the company’s short, mid and long-term commercial strategy according to company goals and objectives to drive and accelerate growth. You will be set targets and your performance assessed on the achievement of this growth
  • To carry out analysis and help create and deliver detailed business plans on commercial opportunities such as business development and international growth
  • Develop strategies to identify and acquire new clients globally and drive new business, specifically targeting creative advertising agencies and commercial brand marketing sectors
  • Collaborate and co-ordinate with in-house teams such as International Production, Creative Hub, Production Services and Locations in generating new leads and building on existing contacts
  • Monitor and analyse the performance of the company’s commercial activities 
  • Support the wider company in maintaining the high standards of service across all sectors.

Experience:

  • Demonstrated senior commercial experience working within the creative industries, ideally with a background in ad-agencies or brand marketing
  • In-depth understanding and proven track record of developing and executing winning commercial strategies
  • Experience of managing a prospect through the whole sales process from lead identification and outreach all the way through to signed contract and onboarding
  • Proven success in a comparable targeted role, including an existing network of relevant contacts to be able to hit the ground running.

Key Skills:

  • Excellent organisational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Commercially-minded, with strong analytical skills and a strategic approach to tasks
  • Solution-orientated, with an entrepreneurial attitude
  • Experience of international travel, ideally involving trade shows and industry events
  • Strong understanding of the media production process both in the UK and globally
  • Solid knowledge of marketing trends and strategies along with performance reporting and financial/budgeting processes
  • A desire to be part of a close-knit team within a company that values its staff and adheres to a strong set of beliefs and principles.

Job Details:

  • A full-time role, predominately based in the London office but with flexibility over working hours and place of work
  • International travel (post-COVID)
  • 25 days paid holiday in addition to bank holidays
  • Competitive salary, dependant on experience
  • Basic plus performance bonus salary structure
  • Potential performance-related equity options

Application Process:

Please send a CV and covering letter to locate@locateproductions.com titled ‘CD Position’. 

Please get this to us as soon as possible as this is a position which is immediately available. 

Our communications will be in the strictest confidence; please ensure you outline your availability and expected salary. 

Second-round interviews will see candidates pitching a proposal based on a set topic. 

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