Making of…the new Ford Raptor campaign

The new Ford Ranger Raptor is the toughest, highest performing version of Ford’s best pick-up. And Locate had the privilege of seeing its explosive action up close and personal, producing the new campaign shoot in Austria’s Erzberg mine.

Producer Alex Hill knew when he took on the campaign brief from agency GTB – “make this epic” – that he was in for an extraordinary experience. After location research in northern Europe, including the UK and Slovenia, Locate pinpointed the perfect backdrop for Ford’s ambitious project: the Erzberg mine – a working iron ore mine in central Austria, known for its tough terrain and hosting the Enduro motorbike race.

Working in partnership with Location Austria, we teamed up with local legend Ernst Vogl and set about putting together the best team of individuals to make our shoot happen. Austrian Autocross champion Klaus Trondl was drafted in with his buggies for the ATV scene, and as fortune would have it the husband of the PR Manager at the mine rode a Harley Davidson so he got his crew together to help us with the opening sequence.

Director Loren Colson used his years of experience to pull in Casper Leaver of Top Gear fame, and Paul Swift – arguably the best precision driver the UK has ever seen.

We needed something big though, we needed to blow up the mountain.

Every day at the mine the workers conducted a controlled explosion across approx. 50m of the site. We knew if we could find out where that was and plan around it we could use it for the film. For the shot we needed, the team at the mine went above and beyond and blew up over 300m across three levels – an explosion unprecedented even for them.

There was no room for error to create that end sequence, logistically, technically and cinematically – on all levels any mistake would have cost us the shot. Loren and Casper worked together, using their expertise to ensure we could film the final scene without risking any lives, splicing two shots together to create the final result.

It’s a dream brief – go and have fun, make something EPIC. But the very nature of a brief like this presents production challenges for any experienced team. How do you capture the adrenaline-fuelled action that the client has requested whilst maintaining the level of professionalism and safety that the industry demands? It was a constant push and pull – pushing to get the most out of everybody, but pulling back when ambitions were stretched just that little bit too far.

Safety issues also carry with them high levels of stress for a shoot’s producer – between vehicles ragging around at high speed on an ore hillside with sheer drops, and shooting on a live mine with daily explosions, producer Alex Hill’s experience was crucial to keeping things running smoothly.


For all the stresses and danger, the results are spectacular. The team at GTB and Content Haus have made something quite incredible, and we were privileged to work with them to bring their ideas to life.

At Locate, these are the shoots we love best – the shoots that embody our core values of partnership, camaraderie, quality and adventure. The shoots that push us to the limits, and bring our creative ideas to life. It was a pleasure working with you Ford Raptor – an experience we won’t forget!

Take a look at the final campaign video below:


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The Company and the Role

Locate Productions is one of the leading Location and Production service companies in the UK, producing shoots and sourcing locations for the TV and photographic industry nationwide and abroad.  

We are looking for an ‘In House Runner’ to help assist the Production team in the office and on shoots, maintain the location library database and complete general office admin etc.

This job is offered on a full time basis and the role is based at our office in Clapham Common, SW4.

Key Responsibilities:

  • To assist the Production team with prepping shoots; both in the office and occasionally on set
  • Maintaining the Location Library database, ensuring contact details are up to date and photos are tagged
  • Gather content and images for newsletters / website / portfolio updates and assisting with wider marketing projects
  • Uploading research, recce, scouting and casting photos to the Locate website
  • To carry out administrative tasks such as organising couriers, caterers and other suppliers
  • Organising all production kit ensuring it is returned, cleaned and sorted when jobs finish ready for the next one
  • Completing general office tasks such as receiving deliveries and reconciling receipts
  • Answering phones in the office and taking clear and coherent messages

Desired Attributes:

  • An interest in Production & Locations
  • Working knowledge of DSLR cameras and photographic equipment
  • The ability to work both in a team and under own initiative
  • An understanding of Mac OSX and Microsoft Office. Photoshop / Lightroom knowledge would be beneficial
  • Strong organisation skills and the ability to prioritise a workload
  • Strong written and verbal skills
  • Good attention to detail and the desire to learn
  • The ability to work in a fast paced media industry, as part of a tight knit team
  • An interest in keeping a positive working environment
  • To hold a full, clean UK drivers license. Van driving experience would be beneficial

Job Details:

  • Competitive salary dependent on experience including company performance related bonus
  • Based on a 40 hour week at the Locate Productions office in Clapham Common, SW4
  • 25 paid days holiday plus public holidays

To apply please email your CV and a covering letter to addressed ‘Runner Application – YOUR NAME’, to arrive no later than 09:00 on 10th February 2020.

Interviews to be staged week commencing 17th February 2020. 

Any questions, please call Drew or Rosie on 0207 978 1688.

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