Purpose Disruptors Climate Crisis Summit, 16th September 2019

This week one of our founders, Angus Light, attended the Climate Crisis Summit hosted and organised by the Purpose Disruptors https://www.purposedisruptors.org.

Purpose Disruptors are a group of advertising insiders https://www.purposedisruptors.org/people looking to create real change at agency / client level in tackling the climate crisis.

“A network whose goal is to create a visible, large scale, bottom up movement within the industry, what will act in solidarity to meaningfully tackle climate change”.

This was the second summit, having first organised a meet up in June to garner interest amongst industry collegues following an industry wide open letter that included the following call to arms . . .

“We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.”

There was a great opening talk from Jonathan Wise, co-founder of the Comms Lab – https://www.thecommslab.com.

Then a presentation by Jeremy Mathieu, a sustainability advisor to the BBC, summing up the science and challenges we face, along with a hope that change can be achieved.

The event concluded with some excellent group brainstorming sessions focusing on what changes can be introduced at client / agency level.

To find out more about Purpose Disruptors and future events you can sign up to their newsletter at the bottom of their website homepage.




Open Letter from Purpose Disruptors . . .

Dear Advertising,

The science is clear. We’ve only got 10 years to transform society to limit climate change to 1.5°C. This will require commitment from all sectors of society, including the advertising industry. Given that as an industry, we are unclear what actions we need to take, we’re inviting others who share our concern and desire to help, to an event on June 25th.

We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.

On June 25th, we’re going to be convening industry leaders in London to get practical about how we can tackle the climate crisis together. Join us. Can the industry come together and mobilise to stand up for the climate? Let’s tackle the biggest and most exciting brief we’ve ever been given. Let’s choose which side of history we want to be on.


Tom George, CEO, GroupM UK

Tim Irwin, CEO, EMEA Essence

Paul Hutchison, CEO, Wavemaker UK

Helen McRae, UK CEO and Chair of Western Europe, Mindshare

Marco Rimini, Global Chief Development Officer, Mindshare

Rob McFaul, Co-lead, Mindshare Purpose

Rosie Kitson, Joint Head of Strategy and Co-Lead Mindshare Purpose

Josh Krichefski, CEO, MediaCom UK

Hannah Harrison, Head of Sustainability, WPP

Fergus Hay, CEO, Leagas Delaney

Arlo Brady, CEO, Freud Communications

Bill Scott, CEO, Droga5, London

David Kolbusz, CCO, Droga5, London

Dylan Williams, CSO Droga5

Grace Francis, Chief Experience Officer, Droga5, London

Rebecca Lewis, Joint MD, Droga5, London

Heather Cuss, Joint MD, Droga5, London

Pete Heskett, Strategy Director, Droga5, London

Tim Whirledge, Strategy Director, Droga5, London

Chris Watling, Head of Production, Droga5, London

Toby Allen, Creative Partner, AMV BBDO

Alaina Crystal, Deputy Head of Strategy, AMV BBDO

Mark Graeme, Head of Flare, AMV BBDO

Tom Tapper, Co-founder, Nice and Serious

Alex Lewis, Co-founder, Revolt

Pete Bardell, Co-founder, Revolt

Jonny Madderson, Co-founder, Just So

Jono Stevens, Co-founder, Just So

Natalie Graeme, Co-founder, Uncommon

Jane McDaid, Founder, Thinkhouse

Claire Hyland, Head of The Youth Lab, Thinkhouse

Irene Sandler, VP Marketing, Cognizant

Roy Capon, CEO, Zone, a Cognizant digital business

Adam Fulford, CSO, Proximity London

Michael Hines, Planning Partner, Saatchi & Saatchi

Jenny Howard, SVP Head of Strategy, Sunshine

Simon Hewitt, Business Partner, Engine

Bobi Carley, Head of Media, ISBA

Jonathan Trimble, CEO, And Rising

Sally Weavers, Founder, Craft Media

Jen Smith, Founder, Craft Media

James Hillhouse, Co-Founder, Commercial Break

Will Collin, Strategy Lead, Karmarama

Matt Andrews, CSO, RocketMill

Flo Heiss, Creative Director, Wieden + Kennedy

Iain Tait, ECD, Wieden + Kennedy

Tony Davidson, ECD, Wieden + Kennedy

Ben Armistead, CSO, Wieden + Kennedy

Paolo Salamao, Head of Account Management, Wieden + Kennedy

Helen Andrews, MD, Wieden + Kennedy

Mary Portas, CCO, Portas Agency

Beth Bentley, CSO, Portas Agency

Caireen Wackett, CEO, Portas Agency

Emma Hart, CEO & Founder, Push PR

Hugh Robertson, CEO & Founder, RPM

Jon Forsyth, Partner, Neverland

Jonathan Emmins, Founder, Amplify

Katie Lee, CEO, Lucky Generals

Rob Campbell, CSO EMEA, R/GA

James Drummond, Managing Partner, Uncommon

Martin Beverley, Executive Strategy Director, A&E


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When the AOP approached Angus, producer and co-owner of Locate Productions to ask if we wanted to be featured in one of their weekly newsletters, we jumped at the chance. A big thank you to the AOP for this opportunity to share some of our insight, ways of working and thoughts for the future.

As news begins to trickle in of the industry preparing to open up to a different working world, we were pleased to hear our friends at Locate Productions are busy prepping for jobs in June. Following the post-pandemic production guidance, Locate are well positioned to provide safe production services for all your needs. We caught up with Angus Light to find out more about their services as well as their stance on sustainability in the industry.

Can you tell us more about what services Locate Productions provides for professional photographers?

For both photographers and moving image clients, we have two ways in which we can help; location solutions and/or full production services. Often, a brief starts with the need for the location (and sometimes that’s all our clients require) but frequently develop into the wider production needs of casting, styling, transport, crew, equipment and more.

We started out in the late 90’s and are now a team of 15 location scouts and producers, based in London, Brighton & the South West. During this time we’ve worked in all corners of the UK and more than 40 countries; from global campaigns on the busy streets of London, to shooting simple backplates on frozen rivers in Scandinavia or deserted islands off the coast of Brazil. Safe and smooth production management is at the core of how we produce shoots, with no project too big or too small.

China DarioMitidieri © Dario Mitidieri

What can you offer over other production companies?

We have an ever-growing library of over 10,000 locations both in the UK and abroad. This complements our wealth of production knowledge gained from over 20 years of ‘on-set’ experience shooting around the world, across both stills and moving image. Ultimately, our skills come from working as a team, sharing ideas and collectively finding solutions.

Grass NadegeMeriau    © Nadege Meriau

Having been a speaker at our recent sustainability event can you talk about the actions Locate Productions have taken to be more sustainable and what advice can you offer to others to make a difference?

Sustainability as a whole can feel quite challenging and unwieldly so here at Locate we’ve broken things down into smaller, more manageable situations, which are based on three key strands within our working environment. When presented in small bite-size portions hopefully people will feel the solutions are more achievable, aligned with a general shift in the mindset on how to move forward.

On Shoots & in Production:

  • We use bicycle couriers and carbon negative taxi companies
  • We recycle our waste and have our own water bottles and keep-cups and have started trialing Voltstack batteries as replacements for portable generators
  • We promote vegetarian, seasonal and locally sourced menus to our clients
  • We use public transport wherever possible including train travel rather than car or plane where possible (if safe, given the present situation)
  • We have a network of international production partners to service shoots locally which can reduce the need to travel

Behind the Scenes:

  • We use Good Energy as our as our office energy supplier and our website hosting company, Erjjio, runs off renewable energy
  • Our staff and crew have completed carbon literacy training through the BAFTA/Albert initiative and we use Albert’s carbon calculator to work out how much carbon we produce on our shoots and then explore ways we can reduce or offset this
  • We add an optional ‘1% For the Planet’ to our invoices which, at present, goes directly to a scheme in Romania called Forests Without Frontiers, reforesting the Carpathian mountains

Wider Culture of Sustainability:

  • We are members of organisations who promote a sustainable film, TV and photographic industry; Albert, AdGreen, Purpose Disruptors
  • We support smaller organisations who need content to spread their message
  • We attend events and contribute to the ongoing discussions on how to achieve a low-carbon economy and what that looks like for our industry


Rooftop Trigger © Trigger

What is the most obscure location you have shot in?

Possibly Western China where we searched for a remote mountain range, which involved the final leg of the trip on a donkey. But obscure can also be closer to home; once we needed to find a location with a very specific grass length of about 12cm for a fruit drink campaign, but also things like a cityscape helipad for a car shoot and a zumba class in Manchester for This Girl Can.

ZumbaClass AdamHinton © Adam Hinton

What’s next for you?

In the immediate future; starting to shoot safely again. We’ve started working again on projects and are devising ways of delivering the content required by our clients, in a safe manner, following the Covid 19 industry guidelines. Longer term; to continue delivering the high quality of production on new and interesting projects, whilst working towards a zero carbon industry.

Published with the permission from the AOP. The original blog can be viewed here – https://www.the-aop.org/what-s-on/news/post/2020/05/29/focus-locate-productions

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