Purpose Disruptors Climate Crisis Summit, 16th September 2019

This week one of our founders, Angus Light, attended the Climate Crisis Summit hosted and organised by the Purpose Disruptors https://www.purposedisruptors.org.

Purpose Disruptors are a group of advertising insiders https://www.purposedisruptors.org/people looking to create real change at agency / client level in tackling the climate crisis.

“A network whose goal is to create a visible, large scale, bottom up movement within the industry, what will act in solidarity to meaningfully tackle climate change”.

This was the second summit, having first organised a meet up in June to garner interest amongst industry collegues following an industry wide open letter that included the following call to arms . . .

“We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.”

There was a great opening talk from Jonathan Wise, co-founder of the Comms Lab – https://www.thecommslab.com.

Then a presentation by Jeremy Mathieu, a sustainability advisor to the BBC, summing up the science and challenges we face, along with a hope that change can be achieved.

The event concluded with some excellent group brainstorming sessions focusing on what changes can be introduced at client / agency level.

To find out more about Purpose Disruptors and future events you can sign up to their newsletter at the bottom of their website homepage.

 

 

 

Open Letter from Purpose Disruptors . . .

Dear Advertising,

The science is clear. We’ve only got 10 years to transform society to limit climate change to 1.5°C. This will require commitment from all sectors of society, including the advertising industry. Given that as an industry, we are unclear what actions we need to take, we’re inviting others who share our concern and desire to help, to an event on June 25th.

We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.

On June 25th, we’re going to be convening industry leaders in London to get practical about how we can tackle the climate crisis together. Join us. Can the industry come together and mobilise to stand up for the climate? Let’s tackle the biggest and most exciting brief we’ve ever been given. Let’s choose which side of history we want to be on.

Signatories:

Tom George, CEO, GroupM UK

Tim Irwin, CEO, EMEA Essence

Paul Hutchison, CEO, Wavemaker UK

Helen McRae, UK CEO and Chair of Western Europe, Mindshare

Marco Rimini, Global Chief Development Officer, Mindshare

Rob McFaul, Co-lead, Mindshare Purpose

Rosie Kitson, Joint Head of Strategy and Co-Lead Mindshare Purpose

Josh Krichefski, CEO, MediaCom UK

Hannah Harrison, Head of Sustainability, WPP

Fergus Hay, CEO, Leagas Delaney

Arlo Brady, CEO, Freud Communications

Bill Scott, CEO, Droga5, London

David Kolbusz, CCO, Droga5, London

Dylan Williams, CSO Droga5

Grace Francis, Chief Experience Officer, Droga5, London

Rebecca Lewis, Joint MD, Droga5, London

Heather Cuss, Joint MD, Droga5, London

Pete Heskett, Strategy Director, Droga5, London

Tim Whirledge, Strategy Director, Droga5, London

Chris Watling, Head of Production, Droga5, London

Toby Allen, Creative Partner, AMV BBDO

Alaina Crystal, Deputy Head of Strategy, AMV BBDO

Mark Graeme, Head of Flare, AMV BBDO

Tom Tapper, Co-founder, Nice and Serious

Alex Lewis, Co-founder, Revolt

Pete Bardell, Co-founder, Revolt

Jonny Madderson, Co-founder, Just So

Jono Stevens, Co-founder, Just So

Natalie Graeme, Co-founder, Uncommon

Jane McDaid, Founder, Thinkhouse

Claire Hyland, Head of The Youth Lab, Thinkhouse

Irene Sandler, VP Marketing, Cognizant

Roy Capon, CEO, Zone, a Cognizant digital business

Adam Fulford, CSO, Proximity London

Michael Hines, Planning Partner, Saatchi & Saatchi

Jenny Howard, SVP Head of Strategy, Sunshine

Simon Hewitt, Business Partner, Engine

Bobi Carley, Head of Media, ISBA

Jonathan Trimble, CEO, And Rising

Sally Weavers, Founder, Craft Media

Jen Smith, Founder, Craft Media

James Hillhouse, Co-Founder, Commercial Break

Will Collin, Strategy Lead, Karmarama

Matt Andrews, CSO, RocketMill

Flo Heiss, Creative Director, Wieden + Kennedy

Iain Tait, ECD, Wieden + Kennedy

Tony Davidson, ECD, Wieden + Kennedy

Ben Armistead, CSO, Wieden + Kennedy

Paolo Salamao, Head of Account Management, Wieden + Kennedy

Helen Andrews, MD, Wieden + Kennedy

Mary Portas, CCO, Portas Agency

Beth Bentley, CSO, Portas Agency

Caireen Wackett, CEO, Portas Agency

Emma Hart, CEO & Founder, Push PR

Hugh Robertson, CEO & Founder, RPM

Jon Forsyth, Partner, Neverland

Jonathan Emmins, Founder, Amplify

Katie Lee, CEO, Lucky Generals

Rob Campbell, CSO EMEA, R/GA

James Drummond, Managing Partner, Uncommon

Martin Beverley, Executive Strategy Director, A&E

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Job Purpose:

Locate Productions is one of the UK’s leading service production companies, producing stills and moving image content in the UK and abroad. Established in London in 2005, the company works with some of the world’s leading brands, producing campaigns such as This Girl Can, NHS at 70, HSBC Premier and Jaguar XE.

Consisting of a dedicated team of producers, location scouts and managers, Locate Productions are experts in providing a high level, cost-effective production that is aligned to a strong business ethic of high standards, impartiality, sustainability and fairness.

As part of their expansion plans, Locate Productions are looking to recruit a Commercial Director to join their small, dynamic team and help attract new business. 

Responsibilities:

  • Working closely with the business owners and Head of Production to develop the company’s short, mid and long-term commercial strategy according to company goals and objectives to drive and accelerate growth. You will be set targets and your performance assessed on the achievement of this growth
  • To carry out analysis and help create and deliver detailed business plans on commercial opportunities such as business development and international growth
  • Develop strategies to identify and acquire new clients globally and drive new business, specifically targeting creative advertising agencies and commercial brand marketing sectors
  • Collaborate and co-ordinate with in-house teams such as International Production, Creative Hub, Production Services and Locations in generating new leads and building on existing contacts
  • Monitor and analyse the performance of the company’s commercial activities 
  • Support the wider company in maintaining the high standards of service across all sectors.

Experience:

  • Demonstrated senior commercial experience working within the creative industries, ideally with a background in ad-agencies or brand marketing
  • In-depth understanding and proven track record of developing and executing winning commercial strategies
  • Experience of managing a prospect through the whole sales process from lead identification and outreach all the way through to signed contract and onboarding
  • Proven success in a comparable targeted role, including an existing network of relevant contacts to be able to hit the ground running.

Key Skills:

  • Excellent organisational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Commercially-minded, with strong analytical skills and a strategic approach to tasks
  • Solution-orientated, with an entrepreneurial attitude
  • Experience of international travel, ideally involving trade shows and industry events
  • Strong understanding of the media production process both in the UK and globally
  • Solid knowledge of marketing trends and strategies along with performance reporting and financial/budgeting processes
  • A desire to be part of a close-knit team within a company that values its staff and adheres to a strong set of beliefs and principles.

Job Details:

  • A full-time role, predominately based in the London office but with flexibility over working hours and place of work
  • International travel (post-COVID)
  • 25 days paid holiday in addition to bank holidays
  • Competitive salary, dependant on experience
  • Basic plus performance bonus salary structure
  • Potential performance-related equity options

Application Process:

Please send a CV and covering letter to locate@locateproductions.com titled ‘CD Position’. 

Please get this to us as soon as possible as this is a position which is immediately available. 

Our communications will be in the strictest confidence; please ensure you outline your availability and expected salary. 

Second-round interviews will see candidates pitching a proposal based on a set topic. 

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