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Purpose Disruptors Climate Crisis Summit, 16th September 2019

19th September 2019

This week one of our founders, Angus Light, attended the Climate Crisis Summit hosted and organised by the Purpose Disruptors https://www.purposedisruptors.org.

Purpose Disruptors are a group of advertising insiders https://www.purposedisruptors.org/people looking to create real change at agency / client level in tackling the climate crisis.

“A network whose goal is to create a visible, large scale, bottom up movement within the industry, what will act in solidarity to meaningfully tackle climate change”.

This was the second summit, having first organised a meet up in June to garner interest amongst industry collegues following an industry wide open letter that included the following call to arms . . .

“We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.”

There was a great opening talk from Jonathan Wise, co-founder of the Comms Lab – https://www.thecommslab.com.

Then a presentation by Jeremy Mathieu, a sustainability advisor to the BBC, summing up the science and challenges we face, along with a hope that change can be achieved.

The event concluded with some excellent group brainstorming sessions focusing on what changes can be introduced at client / agency level.

To find out more about Purpose Disruptors and future events you can sign up to their newsletter at the bottom of their website homepage.

 

 

 

Open Letter from Purpose Disruptors . . .

Dear Advertising,

The science is clear. We’ve only got 10 years to transform society to limit climate change to 1.5°C. This will require commitment from all sectors of society, including the advertising industry. Given that as an industry, we are unclear what actions we need to take, we’re inviting others who share our concern and desire to help, to an event on June 25th.

We are aware that as an industry, we have at times been complicit, knowingly or unknowingly, in exacerbating our current climate crisis through promoting unsustainable consumption on behalf of our clients. Yet, the very skills that have been used to shape the values, attitudes and behaviours of consumerism can also be used to help shift society to

more sustainable ways of living. What do we need to start, stop and continue doing? What does industry leadership look like in the face of the climate crisis? Our choices now as an industry can help make the difference to the future of life on earth.

On June 25th, we’re going to be convening industry leaders in London to get practical about how we can tackle the climate crisis together. Join us. Can the industry come together and mobilise to stand up for the climate? Let’s tackle the biggest and most exciting brief we’ve ever been given. Let’s choose which side of history we want to be on.

Signatories:

Tom George, CEO, GroupM UK

Tim Irwin, CEO, EMEA Essence

Paul Hutchison, CEO, Wavemaker UK

Helen McRae, UK CEO and Chair of Western Europe, Mindshare

Marco Rimini, Global Chief Development Officer, Mindshare

Rob McFaul, Co-lead, Mindshare Purpose

Rosie Kitson, Joint Head of Strategy and Co-Lead Mindshare Purpose

Josh Krichefski, CEO, MediaCom UK

Hannah Harrison, Head of Sustainability, WPP

Fergus Hay, CEO, Leagas Delaney

Arlo Brady, CEO, Freud Communications

Bill Scott, CEO, Droga5, London

David Kolbusz, CCO, Droga5, London

Dylan Williams, CSO Droga5

Grace Francis, Chief Experience Officer, Droga5, London

Rebecca Lewis, Joint MD, Droga5, London

Heather Cuss, Joint MD, Droga5, London

Pete Heskett, Strategy Director, Droga5, London

Tim Whirledge, Strategy Director, Droga5, London

Chris Watling, Head of Production, Droga5, London

Toby Allen, Creative Partner, AMV BBDO

Alaina Crystal, Deputy Head of Strategy, AMV BBDO

Mark Graeme, Head of Flare, AMV BBDO

Tom Tapper, Co-founder, Nice and Serious

Alex Lewis, Co-founder, Revolt

Pete Bardell, Co-founder, Revolt

Jonny Madderson, Co-founder, Just So

Jono Stevens, Co-founder, Just So

Natalie Graeme, Co-founder, Uncommon

Jane McDaid, Founder, Thinkhouse

Claire Hyland, Head of The Youth Lab, Thinkhouse

Irene Sandler, VP Marketing, Cognizant

Roy Capon, CEO, Zone, a Cognizant digital business

Adam Fulford, CSO, Proximity London

Michael Hines, Planning Partner, Saatchi & Saatchi

Jenny Howard, SVP Head of Strategy, Sunshine

Simon Hewitt, Business Partner, Engine

Bobi Carley, Head of Media, ISBA

Jonathan Trimble, CEO, And Rising

Sally Weavers, Founder, Craft Media

Jen Smith, Founder, Craft Media

James Hillhouse, Co-Founder, Commercial Break

Will Collin, Strategy Lead, Karmarama

Matt Andrews, CSO, RocketMill

Flo Heiss, Creative Director, Wieden + Kennedy

Iain Tait, ECD, Wieden + Kennedy

Tony Davidson, ECD, Wieden + Kennedy

Ben Armistead, CSO, Wieden + Kennedy

Paolo Salamao, Head of Account Management, Wieden + Kennedy

Helen Andrews, MD, Wieden + Kennedy

Mary Portas, CCO, Portas Agency

Beth Bentley, CSO, Portas Agency

Caireen Wackett, CEO, Portas Agency

Emma Hart, CEO & Founder, Push PR

Hugh Robertson, CEO & Founder, RPM

Jon Forsyth, Partner, Neverland

Jonathan Emmins, Founder, Amplify

Katie Lee, CEO, Lucky Generals

Rob Campbell, CSO EMEA, R/GA

James Drummond, Managing Partner, Uncommon

Martin Beverley, Executive Strategy Director, A&E

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At Locate we get to work with some of the best creatives in the business and we love being able to share with you the work they do and their career journeys.

Once such creative is photographer Stephen Ambrose. Stephen is an award winning photographer working with design and advertising agencies across the UK. He has recently won 3rd place in the IPA awards Extreme sports category for his latest project Calcio Storico.

Tell us a bit about how you got in to photography? 

My initial interest in photography began with my Dad.  He was a keen amateur and had an SLR. As my interest developed my parents bought me my own SLR when I was 12.  After some bad careers advice I ended up doing business studies at college. I lived in a small northern town and all the careers adviser knew was high street portrait photographers.  Then i got a job in a factory driving a fork lift truck and packing boxes. I stayed for 9 years but towards the end of this time I studied photography at night school where my tutor, Debbie, persuaded me to give up my job and go to Blackpool college full time to study for a degree in photography.  After graduating I relocated to London and started to assist. Firstly Architecture with Peter Durant and Grant Smith and then I fell in to the advertising world when my assistant friend Vik got me in as a second on a shoot with Adam Hinton. This has now taken me all over the world on many campaigns working with all the agencies in London.  In 2017 I won the portrait category at the AOP awards and this gave me my first advertising campaign and I spent most of 2018 working on numerous adverts for Adidas.

What appealed to you about starting this project?

This project started after spending most of 2018 photographing footballers at the top of their game. Then this made me think about what it takes to get to top level sports and I did a project on a young gymnast which showed me the passion that develops from a young age.  Which then led me on to how that passion continues if it doesn’t become a career. I was looking for a project that would show the ultimate passion and sacrifice and I came across Calcio Storico.

What is Calcio Storico? 

Calcio Storico is a game fought between the four districts of Florence, Italy every year.  Twenty Seven men in each team play a fifty minute game. Two semi finals on the third weekend in June and then the final always played on the 24th June, La Festa di San Giovanni (the feast of John the Baptist).  The game has been played since the sixteenth century in the Piazza Santa Croce. Passions run high. They do it for the love of their districts. No money is involved. The rules are no sucker punches and only one on one fighting but apart from this pretty much anything goes.

What were the challenges you faced shooting the project?

The main challenge shooting this project was rupturing my right arm bicep tendon a week before.  But also, as with any project, was gaining access. I had tried to contact the Florence government and was getting nowhere.  Then Locate productions put me in contact with an Italian producer that made a few phone calls and advised me that the best thing to do was for me to write a letter to the Florence government and state my case.  Its a very local event and they like it that way. It’s not something that they want to publicise to the world so I think they liked that I was doing it for me. I didn’t hear anything until 4 days before the first semi final when they emailed to grant press access and then it was a rush to book flights and hotel.

What are you looking to work on next? 

Now I’m looking for an agent.  I find that I’m quoting on lots of jobs but losing out to photographers with agents. The quoting and usage process is a minefield which an agent would be massively helpful as with exposure and self promotion.  I enter competitions and see art buyers and art directors with my folio but that extra exposure would be good. I think an agent gives an ad agency or client confidence in the whole shoot process, even if we all use the same production companies, casting directors, stylists, make up artists etc etc etc.

For my next personal project I’m continuing on the weird and extreme sports of the world.  Calcio Storico was the beginning and it was such an experience. High pressure, spontaneous, chaotic but at the same time keeping yourself composed and thinking of the big picture and how each image will work in the project.  With no art direction and no sports choreography you’ve really got to nail it first time as there’s no repeats of any actions. It makes the commissioned work a little easier.

 

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