Making of…the new Ford Raptor campaign

12th September 2018

The new Ford Ranger Raptor is the toughest, highest performing version of Ford’s best pick-up. And Locate had the privilege of seeing its explosive action up close and personal, producing the new campaign shoot in Austria’s Erzberg mine. Producer Alex Hill knew when he took on the campaign brief from agency GTB – “make this […]

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Sharing ‘the nation’s joint problem’ with Arthritis Research UK

29th September 2017

Did you know, Arthritis impacts over 10 million adults in the UK? Not just people that are personally suffering, either. Arthritis puts a strain on friends and family, as well as colleagues and employers. Earlier this year, we collaborated with Arthritis Research UK on a campaign to raise awareness of the condition, and we’re very […]

Save the Children

17th April 2015

Using a property from our Location Library we also managed this shoot by Jill Mead for the Save The Children ‘Den Day’ campaign taking place 29 May – 6 June 2015. Save the Children works in more than 120 countries to save children’s lives, fight for their rights and help them fulfil their potential. Den Day is a fun way for children to help save the lives of […]

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Vodafone

2nd April 2015

We supplied the Scouting & Management for the latest Vodafone advertising campaign. Paul O’Connor shot the 4G ‘never miss a moment’ visuals used across various media channels including newspapers, billboards and even taxis! View the job in our website portfolio here #scouting #management #advertising #vodafone #nevermissamoment Follow us @LocateProds for all our latest updates

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NatWest

25th February 2015

We spotted this NatWest billboard at London’s Victoria Station. The image is from their recent campaign and Locate Productions provided the production for it. You can view the full set of images shot by Paul O’Connor here. #production #advertising #natwest #sayingthankyou #billboard Follow us @LocateProds for all the latest updates of what we are up to!

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When the AOP approached Angus, producer and co-owner of Locate Productions to ask if we wanted to be featured in one of their weekly newsletters, we jumped at the chance. A big thank you to the AOP for this opportunity to share some of our insight, ways of working and thoughts for the future.

As news begins to trickle in of the industry preparing to open up to a different working world, we were pleased to hear our friends at Locate Productions are busy prepping for jobs in June. Following the post-pandemic production guidance, Locate are well positioned to provide safe production services for all your needs. We caught up with Angus Light to find out more about their services as well as their stance on sustainability in the industry.

Can you tell us more about what services Locate Productions provides for professional photographers?

For both photographers and moving image clients, we have two ways in which we can help; location solutions and/or full production services. Often, a brief starts with the need for the location (and sometimes that’s all our clients require) but frequently develop into the wider production needs of casting, styling, transport, crew, equipment and more.

We started out in the late 90’s and are now a team of 15 location scouts and producers, based in London, Brighton & the South West. During this time we’ve worked in all corners of the UK and more than 40 countries; from global campaigns on the busy streets of London, to shooting simple backplates on frozen rivers in Scandinavia or deserted islands off the coast of Brazil. Safe and smooth production management is at the core of how we produce shoots, with no project too big or too small.

China DarioMitidieri © Dario Mitidieri

What can you offer over other production companies?

We have an ever-growing library of over 10,000 locations both in the UK and abroad. This complements our wealth of production knowledge gained from over 20 years of ‘on-set’ experience shooting around the world, across both stills and moving image. Ultimately, our skills come from working as a team, sharing ideas and collectively finding solutions.

Grass NadegeMeriau    © Nadege Meriau

Having been a speaker at our recent sustainability event can you talk about the actions Locate Productions have taken to be more sustainable and what advice can you offer to others to make a difference?

Sustainability as a whole can feel quite challenging and unwieldly so here at Locate we’ve broken things down into smaller, more manageable situations, which are based on three key strands within our working environment. When presented in small bite-size portions hopefully people will feel the solutions are more achievable, aligned with a general shift in the mindset on how to move forward.

On Shoots & in Production:

  • We use bicycle couriers and carbon negative taxi companies
  • We recycle our waste and have our own water bottles and keep-cups and have started trialing Voltstack batteries as replacements for portable generators
  • We promote vegetarian, seasonal and locally sourced menus to our clients
  • We use public transport wherever possible including train travel rather than car or plane where possible (if safe, given the present situation)
  • We have a network of international production partners to service shoots locally which can reduce the need to travel

Behind the Scenes:

  • We use Good Energy as our as our office energy supplier and our website hosting company, Erjjio, runs off renewable energy
  • Our staff and crew have completed carbon literacy training through the BAFTA/Albert initiative and we use Albert’s carbon calculator to work out how much carbon we produce on our shoots and then explore ways we can reduce or offset this
  • We add an optional ‘1% For the Planet’ to our invoices which, at present, goes directly to a scheme in Romania called Forests Without Frontiers, reforesting the Carpathian mountains

Wider Culture of Sustainability:

  • We are members of organisations who promote a sustainable film, TV and photographic industry; Albert, AdGreen, Purpose Disruptors
  • We support smaller organisations who need content to spread their message
  • We attend events and contribute to the ongoing discussions on how to achieve a low-carbon economy and what that looks like for our industry

 

Rooftop Trigger © Trigger

What is the most obscure location you have shot in?

Possibly Western China where we searched for a remote mountain range, which involved the final leg of the trip on a donkey. But obscure can also be closer to home; once we needed to find a location with a very specific grass length of about 12cm for a fruit drink campaign, but also things like a cityscape helipad for a car shoot and a zumba class in Manchester for This Girl Can.

ZumbaClass AdamHinton © Adam Hinton

What’s next for you?

In the immediate future; starting to shoot safely again. We’ve started working again on projects and are devising ways of delivering the content required by our clients, in a safe manner, following the Covid 19 industry guidelines. Longer term; to continue delivering the high quality of production on new and interesting projects, whilst working towards a zero carbon industry.

Published with the permission from the AOP. The original blog can be viewed here – https://www.the-aop.org/what-s-on/news/post/2020/05/29/focus-locate-productions

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