We helped in facilitating the location for the amazing Red Bull Barnstorming video where Paul Bonhomme and Steve Jones flew through a hangar at 185mph! Everybody knows of the unique daring involved in Red Bull stunts but behind the scenes it often takes weeks of meticulous preparation and risk assessments to ensure the absolute safety of the performers. […]
It was great to see AdGreen launch their Carbon Calculator last week. We’re thrilled to have been part of the process in helping to develop the tool as we feel that the sooner it becomes commonplace that the UK production industry measures and reduces their carbon emissions on shoots, the better.
As AdGreen explains:
“The Carbon Calculator allows you to work out the carbon footprint of your motion, stills and audio advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.
Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams (‘contributors’) to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents (‘reviewers’) to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.”
To learn more and start using the carbon calculator, visit:
https://weareadgreen.org/carbon-calculator
