Making of…the new Ford Raptor campaign

12th September 2018

The new Ford Ranger Raptor is the toughest, highest performing version of Ford’s best pick-up. And Locate had the privilege of seeing its explosive action up close and personal, producing the new campaign shoot in Austria’s Erzberg mine. Producer Alex Hill knew when he took on the campaign brief from agency GTB – “make this […]

Photographers’ Dining Club 014

28th February 2018

On 1st February 2018 Locate helped organise the fourteenth Photographers’ Dining Club, held at Autumn Yard in east London. The evening includes great food and drink as well as talks from established and emerging photographers, art buyers, and creative directors on topics relevant to image makers today. Locate sourced the event location Autumn Yard from it’s […]

Behind The Scenes: Limit of the Land

12th February 2018

When we heard about short film Limit of the Land, we knew it was going to be a special project and were keen to be involved. The shoot would be a little different from our usual line of work, and it presented the opportunity for us to support a British, independent film, funded by crowd-sourced […]

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Bruno Wall Mural with Sky Sports

24th January 2018

For those who were out and about in Brighton over the Autumn period, you may have noticed the creation of an exciting project showcased on one of the walls in North Laines. Working with Director Jacques Salmon, Sky Sports approached us looking for the perfect wall location in central Brighton for their new TV ident. […]

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A Day in the Life of a Location Manager

23rd November 2017

Darren Pratt has worked for Locate for more than four years. Here, he talks us through the two sides of his job; from location scouting to managing the location on set. Whether he’s allocating parking or location hunting door to door, Darren talks us through his varied role fueled by adrenaline. Lights up at 5am […]

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Thinking of becoming a shoot location owner?

27th October 2017

Have you ever found yourself wondering about the houses you see on screen, or in your favourite magazine? ‘Where do they find them?’ ‘Is it just a set, or an actual home?’ At Locate, we use real houses owned by real people for our shoots, and are always open to discovering new locations to add […]

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Top 10 Locations Outside of London

30th May 2017

When location scouting for your production, remaining within London is often the easiest option. Limit yourself to just one area of the UK, however, and you could be missing out on the perfect spot for your project. Travelling outside of the M25 opens your eyes to a variety of unique, stunning locations, and using our location […]

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Taking to the Skies with Direct Line Fleetlights

20th December 2016

We supplied the location for this Direct Line video promotion of their new prototype service, Fleetlights. Saatchi & Saatchi then hosted an event where they screened the video Fleetlights for Direct Line | Explore the Technology to journalists in one of the location’s rooms. It has racked up over 15k views on youtube since its launch! […]

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On the Road with Channel 4

23rd November 2016

Working in locations can take you far and wide, you never know where you might end up. It can be an adventurous calling but not always a glamourous one. We recently found ourselves in the lavatory of a local football club on a job for Channel 4 to promote their documentary  My Trans American Road Trip. Presented by Abi Austen, the […]

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Britain Runs On Rail Campaign

25th October 2016

No stranger to crossing the country by train, we were commissioned by photographer Todd Antony to source the perfect locations for Rail Delivery Group‘s latest campaign and website Britain Runs On Rail. We supplied a full shoot scouting and management service for the shots that have now been released in this scenic and inspirational advertising campaign, on display in papers and stations nationwide […]

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In October 2018, the UN Intergovernmental Panel on Climate Change (IPCC) announced that we have 12 years to limit a climate change catastrophe. This felt like a huge wake-up call to Locate and as a company, we’re responding to the climate crisis by creating a culture where sustainability is at the heart of all we do.

We’re keeping track of our efforts and teaming up with like-minded companies and suppliers to learn more, share ideas and help find solutions. Here’s an overview of our sustainability journey so far:

November 2018

In order to learn more about what is being done in the industry, we attended our first Ad Green event. Ad Green is an initiative launched by the Advertising Association (AA) in partnership with Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) that aims to eliminate the negative environmental impacts of production.

January 2019

We became an affiliated member of Albert, a carbon-calculator designed by the British Academy of Film and Television Arts (BAFTA) and with their support, we hosted a carbon literacy training day for our staff, freelancers and regular suppliers. Whilst Albert was originally created for the film and TV industry to help calculate the total amount of greenhouse gases emitted into the atmosphere as a direct result of making the programme, we use it for our stills photographic and small moving image shoots.

February 2019

We started using Pedal Me for couriers, which produce 90% less CO2 compared with cars and vans as well as switching to Green Tomato Cars for taxis and cabs, who are London’s first and largest hybrid car service. They also double offset their carbon emissions.

March 2019

We invested in more KeepCups and water bottles to take on shoots (and use in the office). This investment, as well as waste reduction, has been a great conversation starter and helps create a zero waste culture on our shoots. March 2019 also saw our sister company Gripvan invest in a motor-assisted delivery bike to help reduce their transport emissions.

April 2019

Filming on location with Adam Hinton, we helped produce an awareness video for Global Action Plan. The film highlighted the issues of people living in heavily polluted areas and promoted National Air Pollution day (which takes place on the third Thursday of June every year):

 

May 2019

This month, we attended another Ad Green event. Sharing ideas, gaining knowledge, networking and communicating are all essential in helping create positive change in the industry. We also attended an event for sustainable set design at BAFTA. It was great to hear about the work Dresd are doing with recycling and reusing sets.

June 2019

Whilst we’ve always tried to use local caterers who provide seasonal menus, June 2019 saw us make the conscious decision to implement a vegetarian option as standard, on shoots. A vegetarian meal is less than a kilogram of carbon whilst fish and meat dishes can produce anything between 1.6-14 times more.

July 2019

We trialled a 2kw VOLTstack battery systems on a shoot for Jaguar around the UK and on an 18 hour time-lapse shoot in the city to power laptops. As well as being silent, not needing fuel and avoiding cable runs, we think it saved approx 10kg of CO2 per day for 6 days.

August 2019

As per a recommendation from the Creative Energy scheme, we switched our energy supplier to Good Energy. This saves an approximate 3.2 tonnes of CO2 per annum. Which? ranked Good Energy top of their report on UK renewable energy suppliers. Good Energy guarantee all energy is traceable to a UK generation source.

September 2019

We delivered a 2 minute film and a suite of still images for an organisation called The Sailboat Project who are using sail cargo to transport produce around the world. This particular project showed the delivery of olives, olive oil and almonds. Many thanks to Adrian Wolfson and Stephen Ambrose for their help in capturing the arrival of the boat into Newhaven harbour.

 

September 2019 also saw us take part in the Worldwide Climate Crisis Strike. We closed our offices and took to the streets of London and Brighton to join millions of people around the world striking on behalf of the planet. One of our banners quoted Kate Marvel: “We need courage, not hope, to face climate change”.

October 2019

We attended a Purpose Disruptors action event. Purpose Disruptors are a network of advertising insiders whose goal is to: ‘create a visible, large scale, bottom-up movement within the industry, that will act in solidarity to meaningfully tackle climate change’.  This was another key moment in our journey. How to tackle the industry we service has felt like the biggest issue, so to find a group of talented people with great ideas on what can be done to change the ad industry in a way that supports a sustainable planet was brilliant. 

November 2019

We implemented an optional ‘1% for the Planet’ to our invoices to go towards sustainability projects. We don’t feel carbon offsetting is a solution and we don’t have the software in place to accurately calculate our emissions. However, we appreciate that we need to be supporting projects that help absorb carbon from the atmosphere – such as planting trees, growing kelp forests and developing other biodiversity projects. Our present project is a reforestation scheme in Romania called Forests without Frontiers. Thank you to all the clients that have been happy supporting us with this. This scheme has been instrumental in developing conversations we wouldn’t otherwise have had.

November 2019

We attended the one-day Meaning Conference in Brighton. The six core themes to the conference are: Planet Positive Business, Progressive Economics, The Future of Work, Personal Growth, Disruptive Innovation & Modern Leadership.

One of the workshops was run by a group called Business Declares who are helping advise businesses on how they can declare a climate emergency. We learnt about how companies are registering for B Corporation status, which is an alternative way of evaluating the success of a business based on the principles of people, planet and profit.

December 2019

Our monthly newsletter showcased a photographic project we facilitated with a Brighton-based mobile farm shop called The Sussex Peasant. Shot by a wonderful photographer Jack Boniface, the photos help showcase the locally produced, seasonally grown, low meat produce which are essential in order to tackle the climate crisis.

December 2019 also saw us attend a number of talks and meet suppliers at The Green Zone at Focus, the annual conference for international production, held at the Business Design Centre.

January 2020

We switched our web hosting to a supplier that uses renewable energy called Erjjio Studios. Powering the internet is responsible for 2% of global carbon emissions; roughly the same footprint from global aviation fuel emissions. This month, we also hosted a discussion group about developing a wardrobe styling store. Based on the ‘reduce, reuse and recycle’ principle this will help reduce the emissions created from deliveries and collections, as well as cut back on the amount of wardrobe bought and returned on shoots.

February 2020

Valentine’s Day saw our co-founder Angus Light, participate in a sustainable production talk hosted and organised by Sunbeam Studios, the AOP and AdGreen.

April 2020

During the Covid-19 lockdown, our production department did a training session with Albert using their carbon calculator. Using 8 sample productions from the past 2 years the results showed that on average Transport was responsible for approx. 70% – 80% of carbon emissions from our shoots.

May 2020

We participated in the Great Reset initiative; a creative industry movement that aims to embed the positive environmental shifts that have happened during lockdown as ‘the new normal’. It’s estimated that the pause and slowdown of consumption, shopping and flying caused by the lockdown will result in a 7% decrease in global emissions in 2020. The UN states that we need a decrease of 7.6% every year until 2030 to avoid climate and ecological disaster.

November 2020

A summary of our work and efforts so far was included in the Ad Net Zero report. Ad Net Zero is an industry-wide, not-for-profit initiative led by the Advertising Association, the IPA and the ISBA which aims to reduce the carbon impact of developing, producing, and running UK advertising to real net zero by the end of 2030. You can download, read more and sign up to the Ad Net Zero scheme on the Advertising Associations’ website.

 

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