For those who were out and about in Brighton over the Autumn period, you may have noticed the creation of an exciting project showcased on one of the walls in North Laines. Working with Director Jacques Salmon, Sky Sports approached us looking for the perfect wall location in central Brighton for their new TV ident. […]
We asked Will, a location assistant for Locate Productions, to write about his experience on one of the latest Sky ads. Locate Productions sourced the location from our location library and location managed the shoot. Skys’ latest ad campaign aims to promote, encourage and celebrate the efforts of the WWF group who, every year run ‘Earth Hour’; “an annual global celebration where people switch […]
Here’s a quick sneak-peak of some of the “destruction” brought to the streets of London last summer for Sky’s Super Heroes Season advert. #Sky #sneakpeak #Superheroes #season #London #advert Follow us @LocateProds for all the latest updates of what we are up to!
It was great to see AdGreen launch their Carbon Calculator last week. We’re thrilled to have been part of the process in helping to develop the tool as we feel that the sooner it becomes commonplace that the UK production industry measures and reduces their carbon emissions on shoots, the better.
As AdGreen explains:
“The Carbon Calculator allows you to work out the carbon footprint of your motion, stills and audio advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.
Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams (‘contributors’) to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents (‘reviewers’) to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.”
To learn more and start using the carbon calculator, visit:
https://weareadgreen.org/carbon-calculator
