UK Advertising Export Group

Last week Locate Producer & Co-Founder Angus Light was invited to take part in a panel discussion as part of the Advertising Association UK Advertising Export Group (UKAEG) Summer Showcase event.

Angus was joined by Steve Hyde (CEO and Global Talent Lead from 360exec), Jemima Monies (Deputy MD from Adam&eveDDB) and Aisling Conlon (Marketing Manager, UKAEG) to discuss the opportunities and challenges presented by working globally and why the UK is a global hub for the advertising industry.

 

 

Click here to view the full discussion between Angus, Steve, Jemima and Aisling on YouTube.

Locate Productions became a member of the UK Advertising Export Group (UKAEG) in January 2020. It’s a UK advertising industry marketing partnership with UK Government, aiming to promote the UK’s status as one of the worlds leading advertising hubs. 

Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features close to 50 members drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT), which is backing the initiative with funding and support for the UK’s creative industries as they deal with the challenges brought about by Covid-19. 

The UKAEG has recently launched a Summer Showcase to profile the country’s leading advertising and marketing service companies. Developed by UKAEG members, it will be rolled out around international industry events including Createch @ CogX and the Shanghai International Advertising Festival as part of an extensive summer showcase for the industry. Planned activities, developed in consultation with UKAEG member and events specialist, Brandfuel, include virtual exhibition booths, roundtables, discussions, keynotes, best practice presentations and socials, all geared to connect UK companies with international buyers of advertising and marketing services.

Janet Hull, Chair of UKAEG, Member Creative Industries Council, and IPA Director of Marketing Strategy commented: “Our new Summer Showcase is just the start of our plans for UKAEG to make the very most of the new, emerging opportunities to connect and network with international buyers through online events such as Createch at CogX, alongside a return to being present on the ground at events as and when the lockdown fully eases. What we are seeing is a tremendous amount of creativity, ingenuity and technological prowess to ensure that our UK advertising sector can fully connect and engage with international buyers wherever they, and we, may be geographically. All of which is backed by our fantastic new advertising campaign, developed by our member, adam&eveDDB, in what has been a truly collaborative effort by everyone in the group.”

Steve Davies, Chief Executive, Advertising Producers Association, said: “This is a great showcase for the talent in the UK advertising industry – talent that will be key to bringing post Coronavirus prosperity back to the UK. All credit to the brilliant work by the companies in our group to show that, despite the Covid-19 crisis, creative and effective advertising work can still be produced and delivered. The APA COVID Shooting Guidelines have given advertisers confidence that our production capabilities here in the UK can deliver everything they need to help their businesses connect with their customers – and safely.”

Stephen Woodford, Chief Executive, Advertising Association, said: “It is vital we do everything we can to support trade with our international partners, particularly during this hugely challenging period for the UK and global economy. After a decade of consistent growth in our export figures, we must work doubly hard to protect UK advertising’s position as a global hub for advertising and marketing services and, by doing so, help protect jobs across our industry. We must show we are open for business and fully ready to deliver creative and effective work for customers from around the world.”

You can read more about the initiative on the Advertising Association web site: https://www.adassoc.org.uk/ukadvertising/

Newsletter

Blog Tags

2014 2015 AbuDhabi adam AdamandEve adamhinton AduDhabiTourismBoard advert advertising agesofus Alasdair Mclellan Albion AlexPasley-Tyler andreaskleiberg AndyGlass angle AOP AOP Awards AOPexposureday Architecture audiR8 auto automobile automotive autumnyard aw15 aw16 award bangbang barnstorming Batterseadogs bbc BBC2 beach behindthescenes benedictredgrove benhanlin BigBen billboard body bonneville boxing bridges Brighton Britain Runs On Rail britishgas bruno bts buildabetterworld bukom Business CADD California campaign car carpark cast celerio changethesystem channel4 character chinesenewyear ChrisFrazer-Smith ChrisFrazerSmith christmas civic Clouds commercial commercials compressed confidence content cowandgate crackers crew Curves cycling data:text/mce-internal davidloftus denday DFT DirectLine documentary drama dream Drone dseries dylancollard earth hour encore esteelauder event EwanSpencer exhibition extras fashion feedtheirpersonalities film filming filminginprogress fishandchips fishing fitness Fleetlights flyovers FOCUSevent football Footballclub fresh fruyo fun getanswers grahamrose halfords Halifax halloween HamptonCourt hangar historychannel Honda house HRPpalaces HSBC Hyundai IanMckellen ident ijigglethereforeiam indents industrial international iplayer ITV Jaguar jessiej jigsaw jimfenwick jinglebells JuliaFullerton-Batten juliafullertonbatten Keep In Touch kerryharrison KevinSimm kidscompany LA LauraPannack library lidl limelight Lines livednotmodelled Locate Productions locateproductions location location house location manager location scout locationlibrary Locations london LookingforLowry lourolley lovely luxury Malaysia management Mango Mannequins matadors matalan MaxMara Mediawork motherlondon multistorey musicmagpie musicvideo nationaltv natwest nevermissamoment Nike offsiderule okini Parkour pauloconnor Peugeot phantom photographer photographers'diningclub photography photography awards pizzaexpress potential‬ pretzel films production Purina rangerover RDG redbull RiverThames RNLI rollsroyce Rooftop Rubicon rugby safe sainsburys savethechildren savingyounglives sayingthankyou Scandinavia scout scouting season sebastiennevols seethechild SergeBlanco ShamilTanna sharethedream shoot shoot house shoot location Shoot Management SimonStock Sky skysports Slate Quarry sneakpeak snowballfight Spain spiral sponsors sportswear staffies SteveHoskins Stills Production StPauls strictlycomedancing sunset Superheroes sure suzuki teamrubiconUK tfl thedudeandnigel TheGoodFilmCompany thelittlepresent TheVoice timeout Todd Antony ToddAntony toddhido togetherwecan‬ TowerOfLondon traffic trailer triumph tucrhythm tv typeR UK Urban vauxhall vindiesel vodafone wales weareblanco‬ weknowfood westend Westminster wheretheentertainerslive Wildfire wimbledon WWF wyattclarkejones

Follow us

We caught up with the owner of one of our favourite locations, Brown House, for an insight into her experience of recently hosting a multi-media shoot during lockdown.

What were your initial thoughts when you were asked to host a shoot during lockdown?

Personally I was happy with the idea, however some of the family were concerned about strangers coming into the house who might bring infection, so we thought about it quite a bit. It made an important difference that the shoot was in the garden rather than in the house.

What were your main concerns ahead of the shoot?

The shoot itself was to be outside, but of course the crew would need access to the kitchen and the loo, so would not be entirely outside. The main concern was if the crew were not careful, they could inadvertently bring infection into the house. They were reassuring that they would be very restricted where they went and we decided we would disinfect the surfaces in the kitchen and the loos after everyone had left.

How did the experience of this shoot differ to pre-pandemic shoots?

Everyone was absolutely delightful, as always! On the recces, everyone wore masks, used hand sanitiser and kept their distance. They spent very little time inside the house, for instance they waited for each other and talked outside, rather than all being in the house at the same time.

How was your experience while the shoot was happening?

I was in the house to start with, but out for most of the day. The team were thoughtful, for instance they suggested opening up the side gates to give most people direct access to the garden, which limited the number of people who needed to come into the house. And they brought a winnebago, which was used as a green room instead of using a room in the house. During the day, someone needed to make a call – rather than just go ahead and use the study, they phoned me to ask if it would be OK for that person to sit in the study to make that call, which of course was fine.

Did you feel that the Covid-19 safety precautions put in place by the production were adequate?

Yes, very much so. Everyone was wearing masks, including outside even though it was hot. Most or all people were outdoors most or all of the time, they set up tents outside, so there were just a few people in the kitchen. Covid warning signs were also put up,  reminding everyone to wash their hands and the loos were clearly signed so no-one would go into the wrong rooms – they were very careful. And the house was left immaculate afterwards, as always.

What advice would you give other location owners, ahead of hosting a shoot in the current climate?

It’s a personal choice, people must make their own decisions. However I am happy we did it and this was a few weeks ago, the virus was more prevalent then than it is now. When we got back in the evening, we wiped down with disinfectant all the doors and surfaces where people would have been, it didn’t take long.

Any further comments or interesting tidbits you’d like to add?

Its always fun to see how much extraordinary effort goes into an advertisement!

Learn more