UK Advertising Export Group

Last week Locate Producer & Co-Founder Angus Light was invited to take part in a panel discussion as part of the Advertising Association UK Advertising Export Group (UKAEG) Summer Showcase event.

Angus was joined by Steve Hyde (CEO and Global Talent Lead from 360exec), Jemima Monies (Deputy MD from Adam&eveDDB) and Aisling Conlon (Marketing Manager, UKAEG) to discuss the opportunities and challenges presented by working globally and why the UK is a global hub for the advertising industry.

 

 

Click here to view the full discussion between Angus, Steve, Jemima and Aisling on YouTube.

Locate Productions became a member of the UK Advertising Export Group (UKAEG) in January 2020. It’s a UK advertising industry marketing partnership with UK Government, aiming to promote the UK’s status as one of the worlds leading advertising hubs. 

Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features close to 50 members drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT), which is backing the initiative with funding and support for the UK’s creative industries as they deal with the challenges brought about by Covid-19. 

The UKAEG has recently launched a Summer Showcase to profile the country’s leading advertising and marketing service companies. Developed by UKAEG members, it will be rolled out around international industry events including Createch @ CogX and the Shanghai International Advertising Festival as part of an extensive summer showcase for the industry. Planned activities, developed in consultation with UKAEG member and events specialist, Brandfuel, include virtual exhibition booths, roundtables, discussions, keynotes, best practice presentations and socials, all geared to connect UK companies with international buyers of advertising and marketing services.

Janet Hull, Chair of UKAEG, Member Creative Industries Council, and IPA Director of Marketing Strategy commented: “Our new Summer Showcase is just the start of our plans for UKAEG to make the very most of the new, emerging opportunities to connect and network with international buyers through online events such as Createch at CogX, alongside a return to being present on the ground at events as and when the lockdown fully eases. What we are seeing is a tremendous amount of creativity, ingenuity and technological prowess to ensure that our UK advertising sector can fully connect and engage with international buyers wherever they, and we, may be geographically. All of which is backed by our fantastic new advertising campaign, developed by our member, adam&eveDDB, in what has been a truly collaborative effort by everyone in the group.”

Steve Davies, Chief Executive, Advertising Producers Association, said: “This is a great showcase for the talent in the UK advertising industry – talent that will be key to bringing post Coronavirus prosperity back to the UK. All credit to the brilliant work by the companies in our group to show that, despite the Covid-19 crisis, creative and effective advertising work can still be produced and delivered. The APA COVID Shooting Guidelines have given advertisers confidence that our production capabilities here in the UK can deliver everything they need to help their businesses connect with their customers – and safely.”

Stephen Woodford, Chief Executive, Advertising Association, said: “It is vital we do everything we can to support trade with our international partners, particularly during this hugely challenging period for the UK and global economy. After a decade of consistent growth in our export figures, we must work doubly hard to protect UK advertising’s position as a global hub for advertising and marketing services and, by doing so, help protect jobs across our industry. We must show we are open for business and fully ready to deliver creative and effective work for customers from around the world.”

You can read more about the initiative on the Advertising Association web site: https://www.adassoc.org.uk/ukadvertising/

Newsletter

Blog Tags

2014 2015 AbuDhabi adam AdamandEve adamhinton AduDhabiTourismBoard advert advertising agesofus Alasdair Mclellan Albion AlexPasley-Tyler andreaskleiberg AndyGlass angle AOP AOP Awards AOPexposureday Architecture audiR8 auto automobile automotive autumnyard aw15 aw16 award bangbang barnstorming Batterseadogs bbc BBC2 beach behindthescenes benedictredgrove benhanlin BigBen billboard body bonneville boxing bridges Brighton Britain Runs On Rail britishgas bruno bts buildabetterworld bukom Business CADD California campaign car carpark cast celerio changethesystem channel4 character chinesenewyear ChrisFrazer-Smith ChrisFrazerSmith christmas civic Clouds commercial commercials compressed confidence content cowandgate crackers crew Curves cycling data:text/mce-internal davidloftus denday DFT DirectLine documentary drama dream Drone dseries dylancollard earth hour encore esteelauder event EwanSpencer exhibition extras fashion feedtheirpersonalities film filming filminginprogress fishandchips fishing fitness Fleetlights flyovers FOCUSevent football Footballclub fresh fruyo fun getanswers grahamrose halfords Halifax halloween HamptonCourt hangar historychannel Honda house HRPpalaces HSBC Hyundai IanMckellen ident ijigglethereforeiam indents industrial international iplayer ITV Jaguar jessiej jigsaw jimfenwick jinglebells JuliaFullerton-Batten juliafullertonbatten Keep In Touch kerryharrison KevinSimm kidscompany LA LauraPannack library lidl limelight Lines livednotmodelled Locate Productions locateproductions location location house location manager location scout locationlibrary Locations london LookingforLowry lourolley lovely luxury Malaysia management Mango Mannequins matadors matalan MaxMara Mediawork motherlondon multistorey musicmagpie musicvideo nationaltv natwest nevermissamoment Nike offsiderule okini Parkour pauloconnor Peugeot phantom photographer photographers'diningclub photography photography awards pizzaexpress potential‬ pretzel films production Purina rangerover RDG redbull RiverThames RNLI rollsroyce Rooftop Rubicon rugby safe sainsburys savethechildren savingyounglives sayingthankyou Scandinavia scout scouting season sebastiennevols seethechild SergeBlanco ShamilTanna sharethedream shoot shoot house shoot location Shoot Management SimonStock Sky skysports Slate Quarry sneakpeak snowballfight Spain spiral sponsors sportswear staffies SteveHoskins Stills Production StPauls strictlycomedancing sunset Superheroes sure suzuki teamrubiconUK tfl thedudeandnigel TheGoodFilmCompany thelittlepresent TheVoice timeout Todd Antony ToddAntony toddhido togetherwecan‬ TowerOfLondon traffic trailer triumph tucrhythm tv typeR UK Urban vauxhall vindiesel vodafone wales weareblanco‬ weknowfood westend Westminster wheretheentertainerslive Wildfire wimbledon WWF wyattclarkejones

Follow us

Job Purpose:

Locate Productions is one of the UK’s leading service production companies, producing stills and moving image content in the UK and abroad. Established in London in 2005, the company works with some of the world’s leading brands, producing campaigns such as This Girl Can, NHS at 70, HSBC Premier and Jaguar XE.

Consisting of a dedicated team of producers, location scouts and managers, Locate Productions are experts in providing a high level, cost-effective production that is aligned to a strong business ethic of high standards, impartiality, sustainability and fairness.

As part of their expansion plans, Locate Productions are looking to recruit a Commercial Director to join their small, dynamic team and help attract new business. 

Responsibilities:

  • Working closely with the business owners and Head of Production to develop the company’s short, mid and long-term commercial strategy according to company goals and objectives to drive and accelerate growth. You will be set targets and your performance assessed on the achievement of this growth
  • To carry out analysis and help create and deliver detailed business plans on commercial opportunities such as business development and international growth
  • Develop strategies to identify and acquire new clients globally and drive new business, specifically targeting creative advertising agencies and commercial brand marketing sectors
  • Collaborate and co-ordinate with in-house teams such as International Production, Creative Hub, Production Services and Locations in generating new leads and building on existing contacts
  • Monitor and analyse the performance of the company’s commercial activities 
  • Support the wider company in maintaining the high standards of service across all sectors.

Experience:

  • Demonstrated senior commercial experience working within the creative industries, ideally with a background in ad-agencies or brand marketing
  • In-depth understanding and proven track record of developing and executing winning commercial strategies
  • Experience of managing a prospect through the whole sales process from lead identification and outreach all the way through to signed contract and onboarding
  • Proven success in a comparable targeted role, including an existing network of relevant contacts to be able to hit the ground running.

Key Skills:

  • Excellent organisational and leadership skills
  • Outstanding communication and interpersonal abilities
  • Commercially-minded, with strong analytical skills and a strategic approach to tasks
  • Solution-orientated, with an entrepreneurial attitude
  • Experience of international travel, ideally involving trade shows and industry events
  • Strong understanding of the media production process both in the UK and globally
  • Solid knowledge of marketing trends and strategies along with performance reporting and financial/budgeting processes
  • A desire to be part of a close-knit team within a company that values its staff and adheres to a strong set of beliefs and principles.

Job Details:

  • A full-time role, predominately based in the London office but with flexibility over working hours and place of work
  • International travel (post-COVID)
  • 25 days paid holiday in addition to bank holidays
  • Competitive salary, dependant on experience
  • Basic plus performance bonus salary structure
  • Potential performance-related equity options

Application Process:

Please send a CV and covering letter to locate@locateproductions.com titled ‘CD Position’. 

Please get this to us as soon as possible as this is a position which is immediately available. 

Our communications will be in the strictest confidence; please ensure you outline your availability and expected salary. 

Second-round interviews will see candidates pitching a proposal based on a set topic. 

Learn more