UK Advertising Export Group

Last week Locate Producer & Co-Founder Angus Light was invited to take part in a panel discussion as part of the Advertising Association UK Advertising Export Group (UKAEG) Summer Showcase event.

Angus was joined by Steve Hyde (CEO and Global Talent Lead from 360exec), Jemima Monies (Deputy MD from Adam&eveDDB) and Aisling Conlon (Marketing Manager, UKAEG) to discuss the opportunities and challenges presented by working globally and why the UK is a global hub for the advertising industry.

 

 

Click here to view the full discussion between Angus, Steve, Jemima and Aisling on YouTube.

Locate Productions became a member of the UK Advertising Export Group (UKAEG) in January 2020. It’s a UK advertising industry marketing partnership with UK Government, aiming to promote the UK’s status as one of the worlds leading advertising hubs. 

Backed by the Advertising Association, the IPA, the APA, the DMA, London & Partners and the Creative Industries Council, the Export Group features close to 50 members drawn from across the UK’s advertising and marketing services industries. It is supported through the industry’s partnership with the Department for International Trade (DIT), which is backing the initiative with funding and support for the UK’s creative industries as they deal with the challenges brought about by Covid-19. 

The UKAEG has recently launched a Summer Showcase to profile the country’s leading advertising and marketing service companies. Developed by UKAEG members, it will be rolled out around international industry events including Createch @ CogX and the Shanghai International Advertising Festival as part of an extensive summer showcase for the industry. Planned activities, developed in consultation with UKAEG member and events specialist, Brandfuel, include virtual exhibition booths, roundtables, discussions, keynotes, best practice presentations and socials, all geared to connect UK companies with international buyers of advertising and marketing services.

Janet Hull, Chair of UKAEG, Member Creative Industries Council, and IPA Director of Marketing Strategy commented: “Our new Summer Showcase is just the start of our plans for UKAEG to make the very most of the new, emerging opportunities to connect and network with international buyers through online events such as Createch at CogX, alongside a return to being present on the ground at events as and when the lockdown fully eases. What we are seeing is a tremendous amount of creativity, ingenuity and technological prowess to ensure that our UK advertising sector can fully connect and engage with international buyers wherever they, and we, may be geographically. All of which is backed by our fantastic new advertising campaign, developed by our member, adam&eveDDB, in what has been a truly collaborative effort by everyone in the group.”

Steve Davies, Chief Executive, Advertising Producers Association, said: “This is a great showcase for the talent in the UK advertising industry – talent that will be key to bringing post Coronavirus prosperity back to the UK. All credit to the brilliant work by the companies in our group to show that, despite the Covid-19 crisis, creative and effective advertising work can still be produced and delivered. The APA COVID Shooting Guidelines have given advertisers confidence that our production capabilities here in the UK can deliver everything they need to help their businesses connect with their customers – and safely.”

Stephen Woodford, Chief Executive, Advertising Association, said: “It is vital we do everything we can to support trade with our international partners, particularly during this hugely challenging period for the UK and global economy. After a decade of consistent growth in our export figures, we must work doubly hard to protect UK advertising’s position as a global hub for advertising and marketing services and, by doing so, help protect jobs across our industry. We must show we are open for business and fully ready to deliver creative and effective work for customers from around the world.”

You can read more about the initiative on the Advertising Association web site: https://www.adassoc.org.uk/ukadvertising/

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It was great to see AdGreen launch their Carbon Calculator last week. We’re thrilled to have been part of the process in helping to develop the tool as we feel that the sooner it becomes commonplace that the UK production industry measures and reduces their carbon emissions on shoots, the better. 

As AdGreen explains:

The Carbon Calculator allows you to work out the carbon footprint of your motion, stills and audio advertising campaigns so that you can assess the environmental impact of your production activities. The tool is free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.

Our bespoke tool, created in partnership with industry stakeholders, enables advertising agency and production teams (‘contributors’) to collaboratively log their production activities and see where practical changes can be made in order to reduce a project’s carbon footprint. It also allows the related parent companies, production consultancies, brands and brand parents (‘reviewers’) to explore and analyse footprints for all projects within their campaigns. Later, users will be able to generate reporting data, which can be used to inform larger company-wide reporting.”

To learn more and start using the carbon calculator, visit:
https://weareadgreen.org/carbon-calculator

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