AdGreen No.1 Superuser 2023

18 April 2024

2023 Locate

We're thrilled to be named as AdGreen's top production company superuser for 2023.

Having been involved with AdGreen from its inception; as part of the initial working group, and being active users since its launch in 2020, achieving this milestone is a testament to our dedication to reducing environmental impact. Above all, the AdGreen tool has enabled us to measure and better understand waste and carbon impacts, supporting decision making and helping inform, educate, and most importantly communicate to the wider crew.

"It’s great to be on this list and be part of a group of production companies trying to affect change in our industry - well done to all the producers here at Locate Prods who made this happen. We put a lot of effort into producing work in a way that reduces our impact on the planet and this isn’t easy in the fast-paced nature of our industry." Angus Light, Co-founder and producer, Locate Productions.

But it isn’t all we do.

- We add an optional 1% for nature to our invoices (resulting in over 23,000 trees being planted as part of a rewilding project in the Capathian mountains in Romania through Forests Without Frontiers over the last 4 years).

- We’ve made a commitment to not work with Fossil Fuel clients or do Air Travel advertising.

- We channel some of our resources and skills to producing work for purpose-led start-ups and non-profit organisations.

- We partner with a rewilding project in Sussex called Wilderlands to produce Nature Days and Tree Planting events.

- We sit on the AOP Sustainability Working Group and fed into the AdNetZero 2030 report, go to the Purpose Disruptor events, members of Creatives for Climate and are part of the Better Business Network.

A big well done to the other production companies and agencies; the journey to reducing our environmental impact is about collaboration rather than competition and supporting each other in the process.

View the invaluable insights from a year of carbon data in the The AdGreen 2023 annual review.

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