AOP Sustainability How to Win Business

17 September 2024

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Explore how embracing sustainability can positively impact both your work and the planet. Join us at, How to Win Business, to learn how integrating sustainable practices into your creative process not only aligns with today’s values but can also strengthen your long-term success.

At this year’s event, How to Win Business, the AOP brings together experts from Purpose Disruptors, MPB, and other industry leaders to explore the rising demand for sustainable business practices. With commissioners and brands increasingly seeking creatives who prioritise sustainability, photographers, agents, and producers who can deliver environmentally

responsible solutions are gaining a competitive edge.

This session, hosted by the AOP in collaboration with the AOP Sustainability Working Group, is designed for freelance photographers, image-makers, agents, and producers, focusing on how adopting sustainable practices can drive business growth and secure more commissions.

Join us on:

Thursday 26 September, BST, from 12:00-17:00 at MOTEL STUDIOS

An in-person event for both AOP members and non-members, sponsored by MPB.

Host Chair: Hat Margolies, Lucid Representations, AOP Agent Board Director, Sustainable AOP Member
Panel Chairs: Angus Light, Locate Productions, AOP Affiliate Member and Sustainable AOP Member;
Carol Sharp, AOP Accredited Photographer and Sustainable AOP Member; Photographer/B-Corp consultant TBC
Keynote Guests: Purpose Disruptors
Meet with: MPB staff in studio refreshment area

Schedule:

Welcome – Doors Open 12:00

Chair Introduction (incl AOP Green Pledge) 12:20

Sustainability Chair, Hat Margolies - Welcome & Intro + launch of the AOP Green Pledge by Kai Bastard, Bad Star Studio, Sustainability AOP Member

Purpose Disruptors 12:30 - 1:10

Opener/Keynote Session - Reimaging Advertising & more: by Purpose Disruptors

Suppliers Panel 1:20 - 2:05

The Buy/Hire Business Case for a Sustainable Shoot: AOP Photographer (Chair) in conversation with Katie Thompson, MPB; Mariana Fabricante, Street Studios; and Pat McEnallay, Greenkit.

Photographers Panel 2:15 - 3:15

Winning Commissions through Sustainability - A Green Journey: Carol Sharp (Chair) in conversation with AOP Accredited Photographers: Emli BendixenJC Candanedo, and Ben Gold.

Commissioners Panel 3:30 - 4:30

The Ad Land Business Case: Angus Light, Locate Productions (Chair) in conversation with David Gray, Finisterre; Pamela Noakes, M&C Saatchi; Lewis Parker, Shape History.

Wrap up/thanks 16:30-16:35

Social & Ends 16:35-17:00

Tickets are available here
£10.00 Non-Members / £5.00 Members including lunch and refreshments. 

AOP Awards Showcase - launches 18:30 at Village Underground - showcase tickets available here

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