Why we’ve joined the Ethical Agency Alliance
08 January 2026
The creative industry has influence, and influence comes with responsibility. Not just in what we create, but in how we work.
The Alliance is rooted in practical action, with a clear focus on the business case for ethical practice and responsibility for serviced emissions, recognising that how agencies operate, and who they work with, matters as much as the work itself.
As part of joining the Alliance, we’ve made a clear set of commitments:
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A continued ban on fossil fuel clients (in place since 2019)
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Upskilling at least 30% of our team in anti-greenwash education
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Collaborating with peers to help raise standards and accountability across the sector