Asics
Photography / Sophie Ebrard
Agency / Golin
Stills
2024
Move Her Mind - Asics latest unique and powerful campaign that supports a groundbreaking global study on the gender exercise gap, focusing on women championing other women to overcome the barriers to exercise such as lack of time, unsafe spaces, and gender roles.
Shot by the acclaimed photographer and director Sophie Ebrard and produced by us, we delivered on a suite of stills & moving image content for social and digital to bring Golins creative vision to life. We invite you to visit the wider study and read the stories of these inspirational women here.
It was a great experience working with a near all-female crew, helping to encapsulate the very essence of the campaign - thanks to everyone involved.
The more women move, the better women feel.
