British Gas
Photography / Kate Abbey
Agency / The&Partnership
Stills
2023
Working with talented photographer Kate Abbey and The&Partnership, we successfully delivered a suite of stills assets. Capturing genuine moments with real families engaging in their own activities in their homes, it was great to see authentic story telling come to life.
In 2020 we made a commitment to not work for Fossil Fuel clients. When this enquiry landed we assumed it would fall into that bracket.
We looked into it and consulted with a few organisations which resulted in us taking it on. These were things we weighed up:
- What defines a Fossil fuel brand? Clean Creatives said energy sources needed to be more than 50% from renewables, British Gas at the time were declaring 48%.
- British Gas ranked very high on transparency and are members of the Conscious Advertising Network so it felt that they were on on a genuine path towards net zero.
- The images we shot promoted energy efficiency, energy saving and renewable energy production although we are aware of the issues around greenwashing in advertising.
- The agency were keen to engage us due to our sustainable production work around AdGreen and were keen to be on this journey with them.
- Our business model is based on a project by project basis, often with very small margins, which is very common in the independent production sector. Unfortunately this has an impact on work we take on and when.
