Dept For International Trade

Photography / Sarah Cresswell
Agency / McCann


We produced a UK national print & digital campaign promoting the UK government’s support for businesses wanting to export to a range of markets around the world. 

Working with UK photographer Sarah Cresswell, talent were carefully cast & styled to work for the correct business types and shot in the UK to match a range of backgrounds from around the world. 

With technically astute lighting and clever retouching, the images portray people stepping into the new global markets available to them.

Based on a long-lasting working relationship we have with Swerve and providing a range of production services across stills and digital work. This particular project made use of Sarah Cresswell’s technical expertise and the great casting available to us here in the UK.