Gen R X Fatboy Slim
Director & Photographer / Kenny McCraken
Moving Image / Stills
2025
We partnered with Gen R to support the launch of their summer jukebox residency at Big Beach Café in Hove, Sussex. A playful, purposeful activation using music to fund real-world nature recovery efforts.
Gen R is a positive environmental movement aiming to reconnect people with nature through music and art, with the bigger goal of bringing environmentalism back into popular culture.
The jukebox itself made its first appearance at Glastonbury Festival’s Shangri-La and has now found a summer home by the sea, at Norman Cook's AKA Fatboy Slim's Big Beach Café in Hove. Normally, each track played triggers the planting of a tree. But for this special residency, all proceeds go directly to Sussex Bay, a large-scale nature recovery project restoring 100 miles of the Sussex coastline.
We produced compelling video and photographic assets to showcase the campaign’s message and impact. The visuals capture the spirit of the collaboration - community-focused, culturally driven and rooted in action.
Special thanks to director and photographer Kenny McCracken for injecting his brilliant take on the story.
This campaign is a bold example of how culture can drive climate action and how creative collaboration can support urgent environmental work, right here in the UK.
Director & Photographer / Kenny McCraken
DOP / Gavin Williams
Sound / Matt Wilkinson
Producer / Angus Light
Location Manager / Nick Williams
