Nike X EAFC

Real players. Real London.

For the Nike x EAFC campaign, we delivered full location management across London, from scouting and securing to on-the-ground coordination.

From busy high streets to local football pitches, each setting was chosen to reflect the players’ real environments. Working closely with local businesses and communities, we unlocked authentic locations that grounded the campaign in the city.

Interiors were carefully sourced to align with each player’s personal story, ensuring consistency across every frame.

A London location management project built on access, detail and local knowledge.

Production by Willson Project.