Sainsbury's

We teamed up with New Commercial Arts and photographer Lizzie Mayson to capture Sainsbury’s festive food range with a focus on real, characterful moments, with a ‘dining in motion’ approach.

To elevate appetite appeal across a naturally beige-and-brown palette, the team used smart colour control ensuring each product had space to shine.

Thoughtful lighting, subtle seasonal props and texture-led food styling completed a campaign that feels modern, warm and confidently festive.

Big appreciation to everyone for their hard work.