Sainsbury's SS

Sainsbury’s Spring/Summer campaign plays with the simple joy of food, where hero produce meets great wordplay.

Building on the momentum of a successful Christmas campaign, this marks our second collaboration with Sainsbury’s. As a UK-based creative production company, the focus was on delivering standout OOH campaign visuals that feel fresh and confident.

Shot by Lizzie Mayson, the work leans into clean composition, bold colour, and tactile detail. Our full-service photography production approach was precise and considered, ensuring every element, from styling to lighting, worked hard

The result: four OOH visuals out in the wild, delivering a playful, high-impact campaign across multiple locations.