Sony

How do you go bigger than a speaker-fuelled penthouse party packed with dancers, MCs, BMXers and beat-makers? You level up the chaos, keep the creativity raw and build the story with talent that lives music every day.

It was great fun to produce another high-energy campaign for Sony ULT 3, 5, and 9 speakers, shot by the brilliant Samuel Hicks. Collaborating with creative agency Dentsu, Sony and our crew, we brought together talent who radiated real passion and energy. Real artists. Real vibes. Every shot pulses with the kind of immersive, authentic storytelling that makes this work stand out.

Deliverables included three 30-second films and 42 stills, across two days.

Big thanks to everyone who brought their style, energy and ideas to the party.