Sport England - This Girl Can

Photography / Adam Hinton
Agency / FCB Inferno

Stills / Moving Image

One of the highest-profile campaigns from the past 10 years, shot around the UK with real women doing various sporting activities on location.

The campaign helped break down the stigma of personal body image as one of the main social barriers preventing women from accessing sport.


Every month, get a snapshot of what we’ve been up to, to your inbox.

By continuing to use our website, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts, as detailed in our cookie policy.