Locate Productions

The Talking Tree

Director / Sam Fallover

Experiential & Moving Image

2025

From a London park to a live activation at SXSW, as production partner we supported The Talking Tree - one of five campaigns for Season 2 of Agency for Nature created by Purpose Disruptors, a creative movement reconnecting young people with nature.

TTT Shot 2

Created by Droga5 London and Droga5 Dublin, the campaign used AI and real-time sensory data to give a 150-year-old horse chestnut tree in London a voice. The tree "spoke" about its experiences, inviting young people into a new kind of conversation with the natural world.

TTT Shot 1

Launched with a film airing across cinemas and ITV during the FA Cup Final, and linking to a site where visitors could ask the tree their own questions, the project challenged the deep disconnect between young people and nature in the UK.

Visit Agency for Nature to learn more and head to Our Work to explore the other campaigns launched as part of the initiative.

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