Vodafone

Director / Paolo Monico
Agency / Akita films

Moving Image

2021

We produced the UK vignette for an international online Christmas film for Vodafone involving a live performance of a musician in front of a UK landmark. This was used alongside shots of other musicians shot elsewhere in the world to form the final festive piece.

 

We shot on location and live-streamed to the production base in Italy so allowing the director Paolo Monico to retain full creative control. We had to react to feedback in real-time at dusk under the pressure of working outdoors with a live musician. 

The short lead-in time and existing Covid regulations meant our in-house location department had to tap into existing relationships and wealth of knowledge in order to arrange permits to shoot at such an important landmark location as Tower Bridge.

There is nothing more satisfying than being asked to represent the UK in a global piece of content produced by a client from overseas.