Volvo Cars - Safety in Mind

DOP / Tony Miller
Agency / AKQA

Moving Image / Virtual Production


Launch Video for the new electric Volvo EX90 - Safety In Mind.

CEO Jim Rowan takes us through a film that highlights the state of the art technologies that lie within this latest edition of Volvo’s electric fleet.  

The film itself needed to embody this ethos, and so using virtual production technology and pushing the realms of possibility,

seemed a very fitting way of doing this.  It was shot in a mixed reality LED Volume with real-time VFX courtesy of the masters over at Dandelion and Burdock.

The project was a technical mind bender as our producer Alex Hill put it.  This is where the value of partnering with crew at the absolute top of their game comes into force.

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